Let’s begin. This is the part where we discuss dreams and aspirations for your brand. Together we refine your objectives and ideal outcomes. We then form the right team to meet the challenge.
THINKING
We have an open and honest discussion upfront with our clients about the brief, its objectives and what success looks like. We analyse audience segmentation, consumer research and behavioural science to create insight-led brand experiences that are culturally relevant and hyper-focused on the intended audience.
We research and recommend relevant partnership opportunties to maximise the experience for the audience allowing for a deeper engagement with the brand. We consider how best to embed activations across the wider event space utilising all touch-points, with genuine moments for social and PR amplification.
EXCITING TIMES AHEAD
We take all this research, rationale and thinking and feed it into ‘ALCHEMY’ our unique approach to designing silver bullet brand experiences. The main outputs of this stage include:
Strategic platform and routes
Audience research and trends mapping
Partnerships and content amplification opportunities
Activation and environment strategy
Creative brief
